Skyy Vodka Advertisement Analysis Essays and Term Papers.
Initially Skyy Vodka has consistently been perhaps the most sexually suggestive advertiser of its genre. The advertisements usually consist of gorgeous women dressed up in tiny black dresses or in a similar attire. Skyy Vodka also applies the theme of male supremacy and the female threat to that power.
In Skyy Vodka advertisements, linking the product being advertised to the good life or that, which makes people happy, shows this. Skyy Vodka uses the idea of vacation and relaxation to target the public; they specifically use a beach setting with a young girl in a swimsuit to promote relaxation and serenity.
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For me, this ad makes me want to buy a bottle of SKYY vodka to fulfill any fantasies I acquire from the advertisement. In this case, the advertisement is only logical if shown to the correct market. For example, if the advertisement is shown on television within a populated city with a wide variety of possible buyers then the advertisement is absolutely logical.
Nov 4, 2012 - SKYY vodka is produced by the Campari America division of Campari Group of Milan, Italy, formerly SKYY Spirits LLC. SKYY Vodka is 40% ABV or 80 proof. See more ideas about Skyy vodka, Vodka and Vodka bottle.
In a Skyy Vodka advertisement, a woman is seen laying on her stomach as if she is a table for a glass of Skyy Vodka. Although the advertisement lacks the physical presence of a male, the hands pouring the Vodka seem as if they belong to a man. An example of the ritualization of subordination, the advertisement suggests the dominance of a male.
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