Customer Loyalty And Brand Loyalty Essay - 1555 Words.
Having customer loyalty means ensuring a steady growth of business. “The main goal of earning customer loyalty is to increase sales revenues by having more number of purchase and raising usage levels. Moreover, it is to create a closer bond between the brand and current customers that would maintain the current customer base.
Customer loyalty comes from both a tendency in behaviour and attitude to favour one brand or product over others in the marketplace. This might be due to satisfaction with the performance or convenience of the product or service or simply due to familiarity or comfort with the brand name over time.
Essay on Customer Loyalty - Introduction Consumers have many choices when air travel is required. Therefore, to be the consumer’s first choice, a company must do everything in their power to gain customer loyalty. Southwest Airlines is a leader in creating customer loyalty, progressing to creating customer evangelists.
Sample Essay. Customer loyalty is considered as one of the most important aspect if we look at an organizational perspective and the short term and the long term growth of an organization rests upon the loyal customers. Loyal customers are the one that benefits the organization a lot and they contribute in the overall growth of an organization.
Conclusion: Hotel and Customer Loyalty Recommendations According to my research, brand image as direct affect customer loyalty.As a five-star hotel have a good brand image is important for customer loyalty and long-term business.Brand image also affect customer loyalty through use customer satisfaction as the medium.
Importance of customer loyalty The scope of the literary-works reconsideration is to confer-upon enhancement attainments pertaining to the lore composes, fidelity as the relying unfixed and conformity power and bargaining knead as the inrelying unsteadys and perceived bargainsituate misgiving as the moderating unsteady.
Factors Affecting Customer Loyalty Programs Essay. Effectiveness of a Loyalty Program Through the Relationships of Program Design, Implementation, and Customer Loyalty’ emphasize on the factors which affect the customer loyalty programmes through their design and implementation phases.